A Unified Corporate Identity
A Unified Corporate Identity
A Unified Corporate Identity
Translating a complex, multi-business organisation into one coherent digital identity.
The project brought together a generational family business spanning automotive, finance, real estate and social welfare under a unified corporate identity. The challenge was to move beyond its established automotive legacy and communicate a broader, evolving vision. The website needed to serve diverse stakeholders while making a complex portfolio easy to navigate. Through stakeholder-led information architecture, digestible content modules and an extended design system, the experience made the organisation’s diverse businesses more discoverable, credible and cohesive.
Organisation:
frog
Duration:
8 weeks
Team:
Sanskruti Bansal, Punnya KR, Brajendra Panda, Hardik pandeya
Capabilities:
Design research, Information architecture, Content design, UI/UX, Design systems
Translating a complex, multi-business organisation into one coherent digital identity.
The project brought together a generational family business spanning automotive, finance, real estate and social welfare under a unified corporate identity. The challenge was to move beyond its established automotive legacy and communicate a broader, evolving vision. The website needed to serve diverse stakeholders while making a complex portfolio easy to navigate. Through stakeholder-led information architecture, digestible content modules and an extended design system, the experience made the organisation’s diverse businesses more discoverable, credible and cohesive.
Organisation:
frog
Duration:
8 weeks
Team:
Sanskruti Bansal, Punnya KR, Brajendra Panda, Hardik pandeya
Capabilities:
Design research, Information architecture, Content design, UI/UX, Design systems
Translating a complex, multi-business organisation into one coherent digital identity.
The project brought together a generational family business spanning automotive, finance, real estate and social welfare under a unified corporate identity. The challenge was to move beyond its established automotive legacy and communicate a broader, evolving vision. The website needed to serve diverse stakeholders while making a complex portfolio easy to navigate. Through stakeholder-led information architecture, digestible content modules and an extended design system, the experience made the organisation’s diverse businesses more discoverable, credible and cohesive.
Organisation:
frog
Duration:
8 weeks
Team:
Sanskruti Bansal, Punnya KR, Brajendra Panda, Hardik pandeya
Capabilities:
Design research, Information architecture, Content design, UI/UX, Design systems
Back
Aim
Repositioning from a motors brand to a group identity
TVS is strongly associated with motors. The new corporate face of TVS Venu aims to bring its wider business interests and shared identity into view.
Aim
Repositioning from a motors brand to a group identity
TVS is strongly associated with motors. The new corporate face of TVS Venu aims to bring its wider business interests and shared identity into view.
Aim
Repositioning from a motors brand to a group identity
TVS is strongly associated with motors. The new corporate face of TVS Venu aims to bring its wider business interests and shared identity into view.
The narrative
Layering legacy, business and vision in one narrative
We began with understanding the narrative TVS want’s communicate. Should it lead with its family legacy, its vision for the future, its businesses, or a combination of these? Ultimately grounding the narrative in its legacy while expressing an evolving, future-facing organisation.
The narrative
Layering legacy, business and vision in one narrative
We began with understanding the narrative TVS want’s communicate. Should it lead with its family legacy, its vision for the future, its businesses, or a combination of these? Ultimately grounding the narrative in its legacy while expressing an evolving, future-facing organisation.
The narrative
Layering legacy, business and vision in one narrative
We began with understanding the narrative TVS want’s communicate. Should it lead with its family legacy, its vision for the future, its businesses, or a combination of these? Ultimately grounding the narrative in its legacy while expressing an evolving, future-facing organisation.
IA
Audience-first IA with five stakeholder routes
The platform has to serve distinct stakeholders, from media and prospective employees to community members and legal audiences. Each needed an intuitive route to relevant information. We explored how their different needs determines the hierarchy of content and entry points to them.
IA
Audience-first IA with five stakeholder routes
The platform has to serve distinct stakeholders, from media and prospective employees to community members and legal audiences. Each needed an intuitive route to relevant information. We explored how their different needs determines the hierarchy of content and entry points to them.
IA
Audience-first IA with five stakeholder routes
The platform has to serve distinct stakeholders, from media and prospective employees to community members and legal audiences. Each needed an intuitive route to relevant information. We explored how their different needs determines the hierarchy of content and entry points to them.
Templates
One sector template for four businesses
With TVS Venu’s diverse businesses, the challenge was to make its breadth discoverable without overwhelming users. We created,visual-first approach, breaking content into digestible UI blocks and interaction based discovery, creating opportunities to discover progressively.
Templates
One sector template for four businesses
With TVS Venu’s diverse businesses, the challenge was to make its breadth discoverable without overwhelming users. We created,visual-first approach, breaking content into digestible UI blocks and interaction based discovery, creating opportunities to discover progressively.
Templates
One sector template for four businesses
With TVS Venu’s diverse businesses, the challenge was to make its breadth discoverable without overwhelming users. We created,visual-first approach, breaking content into digestible UI blocks and interaction based discovery, creating opportunities to discover progressively.
Data
Evidence-led storytelling
Incorporated statistics, tangible work and impact-led storytelling, using evidence to make the organisation’s values more credible and its direction more aspirational.
Data
Evidence-led storytelling
Incorporated statistics, tangible work and impact-led storytelling, using evidence to make the organisation’s values more credible and its direction more aspirational.
Data
Evidence-led storytelling
Incorporated statistics, tangible work and impact-led storytelling, using evidence to make the organisation’s values more credible and its direction more aspirational.
Distinction
A newsroom built for fast retrieval
Distinct content types, date-and-source cards, and business-specific filters made information-heavy sections easier to scan, navigate, and retrieve, while keeping diverse businesses visible in press coverage.
Distinction
A newsroom built for fast retrieval
Distinct content types, date-and-source cards, and business-specific filters made information-heavy sections easier to scan, navigate, and retrieve, while keeping diverse businesses visible in press coverage.
Distinction
A newsroom built for fast retrieval
Distinct content types, date-and-source cards, and business-specific filters made information-heavy sections easier to scan, navigate, and retrieve, while keeping diverse businesses visible in press coverage.
DLS
An inherited design system, extended with semantic tokens
The existing TVS Motors design system provided a starting point for the TVS Venu website. We extend its visual language and components to a broader corporate experience while maintaining consistency.
DLS
An inherited design system, extended with semantic tokens
The existing TVS Motors design system provided a starting point for the TVS Venu website. We extend its visual language and components to a broader corporate experience while maintaining consistency.
DLS
An inherited design system, extended with semantic tokens
The existing TVS Motors design system provided a starting point for the TVS Venu website. We extend its visual language and components to a broader corporate experience while maintaining consistency.
